Meta rolled out 28 different AI characters and needed help bringing their social accounts to life (get it).

My team was in charge of six AI personas, and coming up with their content and social posts.

CASE STUDY

Worked on ideation, TOV, character briefs, video treatments, and image generation for six personas.

Made at Laundry Service
CCO: Matt Walton
GCD: Nath Mallon
Creative Leads: Patrick ‘Q’ Que, Claire Haycox-Williams
AD/Design: Steph Carrasco

Doordash

DXL