Meta rolled out 28 different AI characters and needed help bringing their social accounts to life (get it).
Think ChatGPT + Midjourney + Paris Hilton as a detective.
My team and I were in charge of six AI personas, and coming up with their content and social posts.
CASE STUDY
Made at Laundry Service
CCO: Matt Walton
GCD: Nath Mallon
Creative Leads: Patrick ‘Q’ Que, Claire Haycox-Williams
AD/Design: Steph Carrasco
